What Can I Do For You?
After almost 20 years working at advertising agencies in production, account management, research, Digital Marketing and digital communications strategy, i have extensive experience in all aspects of marketing and communications. From startups to well-known national brands i have worked with retail, personal services, home services, b2b brands and all things in between. my interests are deep and wide -- i love agency work and can help with anything from project management to comprehensive and integrated communications strategy. my professional passions are in digital communications, Digital marketing, Technology and research. my personal passions are in reading, writing, fashion, and family. and i have a serious shoe and handbag addiction.
Digital Marketing and Digital communications
Digital Marketing and Digital Strategy Plans: Define goals, objectives, target audiences. Create a digital communications plans which could include email, content marketing, social media promotions, social media advertising, website or campaign development.
Social Media Content Creation: Editorial calendars, written posts, images, videos, infographics.
Social Media Content Management: Posting content, responding, measuring and reporting.
Digital Content Creation and Content Marketing: Long-form content, website copy, blog posts, webpage copy, research-based articles, white papers.
Social Media Workshops: Customized training sessions across social platforms including Facebook, Twitter, Snapchat, LinkedIn, Pinterest, YouTube, Instagram, Tumblr, among others.
Strategic Communications Planning Workshops: Facilitate working sessions with groups of stakeholders to build consensus while working together to build a plan.
Website Planning: Research, content outlines, site maps, wireframes, user experience planning, feature definitions, project management.
Digital Trend Presentations: Standard or customized.
Focus Group Moderator: Creative testing, brand awareness, brand perceptions.
Discussion Guide Development
Research Coordination and Management